Senior Manager, Technical SEO and Search Strategy

We are currently recruiting for a Senior Manager, Technical SEO and Search Strategy for our confidential client in the Single Family Rental Market.  Our client has over 50,000 properties across the US.  

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This role owns how our clients properties are discovered across search, from traditional engines like Google to emerging AI-driven
platforms. As the Senior Manager, Technical SEO & Search Strategy, you will lead the strategy and execution that drives
organic visibility, improves search performance, and ensures our digital ecosystem is optimized for both human users and
machine-driven discovery.

You will operate at the intersection of technical SEO, content, data, and product and feed, owning site architecture, CMS
performance, content publishing workflows, and structured data systems. This role is highly technical and execution-
focused, responsible for ensuring our website, property listings, and data feeds are accurate, scalable, and optimized to
drive qualified traffic and leasing outcomes.

This is a high-impact role for an organic search leader who thrives on solving complex technical challenges, influencing
cross-functional teams, and driving measurable growth through organic channels.

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Responsibilities:

• Own and lead technical SEO strategy by optimizing site architecture, crawlability, indexation, page performance,
  and structured data to improve organic visibility and site health

• Drive organic search growth by developing and executing strategies across traditional SEO and emerging AI-driven
  discovery platforms (AEO/GEO)

• Own CMS performance and content publishing workflows by ensuring pages, blog content, and property listings
  are properly structured, optimized, and deployed at scale

• Lead content optimization and publishing by partnering with marketing teams to improve on-page SEO, blog
  performance, internal linking, and search-driven content strategy

• Own data feed strategy and execution by managing listing feeds across platforms, resolving feed errors, and
  ensuring accurate delivery of key data points such as pricing, fees, HOA, trash, and other property attributes

• Identify and resolve technical issues by proactively auditing site health, diagnosing indexing or ranking issues, and
  partnering with engineering to implement fixes

• Optimize for search features and AI discovery by structuring content for rich results, featured snippets, voice
  search, and AI-generated answers across platforms

• Establish and monitor performance metrics by leveraging tools such as Google Search Console, analytics platforms,
  and SEO tools to track rankings, traffic, and conversion impact

• Partner cross-functionally with product, engineering, marketing, and operations teams to align SEO strategy with
  business goals and ensure seamless execution

• Stay ahead of search and AI trends by continuously evaluating algorithm updates, new technologies, and evolving
  user behavior to maintain a competitive edge

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Required Experience:

• Bachelor’s degree in Marketing, Computer Science, Business, or a related field, or equivalent hands-on experience

• 7+ years of experience in SEO with a strong focus on technical SEO and organic search strategy

• Proven expertise in technical SEO including site architecture, crawl/index management, structured data, schema
  markup, and site performance optimization

• Experience managing CMS platforms and content publishing workflows at scale

• Hands-on experience managing and troubleshooting data feeds, including resolving errors and ensuring data
  accuracy across platforms

• Strong understanding of how search engines and AI-driven platforms discover, interpret, and rank content

• Experience optimizing content for both traditional search engines and emerging AI-driven environments

• Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, Screaming Frog,
  SEMrush, or Ahrefs

• Strong analytical skills with the ability to translate complex data into actionable insights

• Ability to work cross-functionally with technical and non-technical teams and influence stakeholders

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Preferred but not required:

• Experience in real estate, property management, or multi-location businesses

• Experience in regulated industries, such as healthcare, housing or financial services

• Familiarity with listing syndication platforms and marketplace ecosystems

• Experience with A/B testing, experimentation frameworks, or conversion optimization

• Exposure to AI/LLM-driven search environments and optimization strategies

• Experience working with large-scale, enterprise websites with complex data structures

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